The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional marketing and business. It appears that the subject of funnels in online-based businesses is becoming more popular.
It is clear that people are eager to learn more about this concept and how they could use it to improve their online business marketing strategies. Read further to find out more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. The term, "funnel", is used to describe and visualize the entire sales process. It is a wide entry point for potential customers called "Unqualified Prospects" at its top and a smaller opening for conversion sales at the lower end. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or at the beginning of the funnel. These are the those who may require your services or products, but have not been approached by you prior to. There will be a lot of opportunities and sales later and you'll have people who've purchased your product/service.
The effectiveness of a lead generation funnel is due to its capability to monitor the activities of your customers throughout the sales process. With the sales funnel, by figuring out the quantity of qualified prospects throughout the process, it is possible to anticipate the number of prospective customers who'll eventually turn into actual customers.
A sales funnel allows you to see exactly what is going on and how your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't attracting enough potential customers somewhere within the process. This information can help you decide where your focus should be and how to maintain sales at the proper level. It is a tool to monitor and evaluate the customer's sales process.
The Front - End or Sales Funnel Top
The top section of your sales funnel will require continuous testing and be the most engaged. There are virtually endless front-end strategies limited only by your imagination and resources.
The primary goal of the front- end will be to pull in prospective clients and convert them into buyers further down the sales funnel.
Once a prospective client opts-in to your offering, they are "qualified". This is when in the sales funnel where the potential customer or "Unqualified Prospect" becomes qualified leads due to an action that may have enough interest to purchase your product or service.
Your front-end must be able drive targeted traffic to your site or blog. The most effective methods and resources to accomplish this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and forums, blogging, content marketing and more.
There are many methods that you can use to "qualify prospects who aren't qualified". One of the most efficient is the squeeze page. You can provide something valuable that is related to your product/service that people can obtain for no cost or at a discounted price in exchange for their email. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
It is clear that the front end is where people are attracted to your sales funnel. What do you think of the back-end?
The Bottom or Back-End of The Funnel
The back-end, or bottom, of the funnel is where the majority of profit and sales take place. It typically contains your highest priced products. These would all be related to the same niche however in different formats such as video, audio or live interaction.
The main difference between front and back-ends is in the kind of client as well as the cost of the product/service being provided.
It's true that only one percent, or 1-2%, from the overall number of folks entering into your front - end, will be in the back-end. Because a few people will invest more, that's fine.
It is clear that although front-end products or services can be priced under $100, back end products and/or services are often priced between the 100s and 1000s. The back or bottom of your sales funnel is the main source of income for an Internet business. This is also the most reliable part of this selling process.
Like I said the sales funnel can be as simple or as complex as your imagination or resources permit.
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